Obzervify · Decision OS

Turn scattered customer noise into the next roadmap decision.

The decision layer between customer voice and your roadmap. Signals in. Ranked, explainable epics out.

See rollout path
Sample decision · Live Auto-replays
From a single complaint to a scored, evidence-backed epic.
Try a company
https://
Demo runs on representative data. Live ingestion connects on customer install.
Auto-RICE in progress
Resolve 3DS auth failures on Safari 18
0.0 /100
Reach0
Impact0
Confidence0
Effort ↓0
Evidence stitched from
→ Pushed to Jira as PAY-2041 ↻ replays
142raw signals 7epic clusters
100 : 1 signal compression, every minute · cross-channel · explainable
Inputs
Support · social · reviews · analytics · Jira · Slack · app stores
Outputs
Ranked epics · evidence · auto-RICE · Jira tickets · Confluence PRDs
Why now

Every product team has the data. Almost none have the intelligence layer.

Obzervify closes the loop from signal capture to execution. It shows the strongest issue, explains why it matters, and recommends what to ship next — then learns from the outcome.

01
Ingest
All channels, sub-second.
02
Normalize
One schema, every source.
03
Generate
Themes from raw evidence.
04
Score
Auto-RICE, explainable.
05
Recommend
Brief with evidence.
06
Automate
Push to Jira + Confluence.
07
Learn
Outcomes feed the model.
01

Siloed teams

Signals live in support tools, social feeds, roadmaps, dashboards, and engineering logs.

02

Opinion-driven prioritization

Leaders still make roadmap calls without a transparent evidence chain.

03

Scattered insights

Customer sentiment is fragmented across channels with no unified lens.

04

Low confidence

Misaligned teams create drift in product, spend, GTM, and executive reporting.

Positioning

Obzervify is not another dashboard. It's the decision layer between dashboards.

Investors and PMs ask the same question: "how is this different from Pendo, Productboard, Mixpanel, Linear?" Here's the short answer.

Not thisAnalytics tools
Mixpanel, Amplitude — show what happened.
Obzervify
Shows what to do next, with evidence.
Not thisFeedback platforms
Productboard, Canny — collect input.
Obzervify
Closes the loop into Jira tickets.
Not thisAI copilots
Generic chat — generate text.
Obzervify
Scores decisions with explainable RICE++.
Not thisRoadmapping tools
Aha, Productboard — static plans.
Obzervify
Continuously re-prioritizes from live signal.
For PMs, product leaders, and operators

A live decision cockpit.

Every number on this screen streams from the same brain running the prototype. Switch the view on the left — each one is a different operating mode for the same underlying intelligence.

Stripe › Dashboard
Decision cockpit
Watch this exact decision happen end-to-end in 22 seconds.
Net Sentiment Score +8
+0
Up 8 points from last week. Weighted by source credibility.
Signal Volume +10%
0
Last 24h, de-duped & normalized across 7 channels.
Critical Alerts +3
0
Open incidents above crisis threshold.
Feature Velocity +0.7
0
Epics/week shipped against roadmap capacity.
Cross-channel propagation · last 24h

Watch the Safari 3DS issue ripple across channels

Each row is a connected source. Each column is one of 48 thirty-minute slices. Color encodes sentiment intensity. The coral spike that starts in Zendesk at −14m propagates through X, Reddit, Intercom, App Store, then Slack — that overlap is where confidence comes from.

−24h Positive Neutral Negative Critical now
Signal distribution

Where the noise is coming from

External sources are dominant this week, with fintech product dynamics heavily weighted toward payment success and onboarding.

External59%
Internal41%
Critical19%
Positive36%
Negative45%
Decision center · operator actions

What to do next

NOW
Resolve payment authorization failure spike
2,140 signals · 3DS Safari 18 · +12% false-positive on Radar
WATCHLIST
Mexico issuer decline rate up 4× baseline
Localized payment rails investigation recommended
Animated prototype

Click a company. Watch the brain spin up.

Each company opens a dedicated page that animates Obzervify block-by-block: ingest → cluster → score → recommend → sync to Jira & Confluence. Every run is wired to real pipeline logic — just backed by demo data.

Built on signals you already produce

Plug into the tools your team already uses. Obzervify does the synthesis.

Real-time connectors across support, social, reviews, dev workflow, and revenue tools. One normalized stream. Every score is traceable back to its source.

Z
Zendesk
Support
I
Intercom
Support
𝕏
X / Twitter
Social
R
Reddit
Social
App Store
Reviews
Play Store
Reviews
#
Slack
Internal
T
Teams
Internal
J
Jira
Delivery
L
Linear
Delivery
G
GitHub
Delivery
SF
Salesforce
Revenue
H
HubSpot
Revenue
M
Mixpanel
Analytics
S
Segment
Analytics
PD
PagerDuty
Incidents
D
Discord
Community
Trustpilot
Reviews
Product architecture

Four connected pillars create the moat.

The product is defensible because the value is in the closed loop: ingest, understand, prioritize, and operationalize. Each pillar gets stronger as more organizations run their workflow through the system.

01
Omnichannel ingestion

Omnichannel ingestion

Real-time connectors unify social, support, app store, internal collaboration, and dev workflow events into one evidence stream.

  • Sub-second ingestion for critical sources
  • Historical backfill up to 12 months
  • Standardized schema across every channel
02
AI thematic clustering

AI thematic clustering

Semantic grouping compresses thousands of raw mentions into a handful of actionable themes without losing source traceability.

  • Semantic similarity over keyword matching
  • Dynamic cluster granularity as volume shifts
  • Outlier detection for novel issues
03
Auto-RICE prioritization

Auto-RICE prioritization

Reach, impact, confidence, and effort are assembled automatically from customer volume, sentiment intensity, revenue proxies, and engineering velocity.

  • Transparent scoring instead of black-box ranking
  • Internal effort signals pulled from delivery systems
  • Built for product, finance, and executive reviews
04
Workflow sync

Workflow sync

The system closes the loop by pushing approved clusters into Jira epics and Confluence-ready decision docs.

  • One-click Jira epic generation
  • Evidence-rich PRD and summary export
  • Shared view for PM, leadership, and ops
Execution roadmap

A credible path from MVP to workflow system of record.

The rollout starts with signal ingestion and analytics, then layers clustering, prioritization, Atlassian sync, and workflow automation.

01
Phase 1

Foundation

Ship the ingestion backbone, normalized signal store, baseline analytics, and a simplified timeline view.

  • Primary channels: social, support, app stores
  • Basic sentiment analysis and storage
  • Authentication and RBAC
Months 1–3MVP with signal ingestion and core analytics
02
Phase 2

Intelligence

Add the intelligence layer that makes Obzervify sticky: clustering, scoring, epic generation, and explainable recommendations.

  • LLM-backed clustering
  • Auto-RICE scoring engine
  • Event streaming and confidence traces
Months 4–6AI-powered prioritization and clustering
03
Phase 3

Integration

Close the loop into Atlassian, Linear, and executive review tooling. Make the workflow production-grade.

  • Jira & Confluence sync (bi-directional)
  • Slack & Teams crisis alerts
  • Audit log & override tracking
Months 7–9Workflow system of record
04
Phase 4

Optimization

Ship enterprise features, multi-tenant scale, and the recommendation feedback loop that makes every org's model better.

  • Enterprise SSO and data residency
  • Cross-org benchmarking (opt-in)
  • Model fine-tuning per workspace
Months 10–12Enterprise-scale intelligence platform

See Obzervify turn one customer complaint into a shipped fix in 23 minutes.

Pick a company, watch the brain spin up — from one X post to a signed-off Jira epic with a linked Confluence PRD.

A real-feeling story

23 minutes from first complaint to shipped fix.

This is what one Obzervify-driven incident looks like, end-to-end. Each line is a real moment in the pipeline. There are no manual hand-offs between them.

  1. −14 minZendesk ticket #8812: "card declined on safari"support
  2. −11 minRadar false-positive rate crosses thresholdinternal
  3. −9 minViral X thread, 2.4k repostssocial
  4. −6 minObzervify clusters 5 channels → one incidentcluster
  5. −3 minAuto-RICE: 93.2 · pushed to Jira PAY-2041decide
  6. nowHotfix shipped · auth recovery +2.1 ptsshipped